The World: New York - Initiative appoints Beavan North America CEO

Initiative has appointed Richard Beavan its chief executive for North America.

Reporting to Alec Gerster, Initiative's worldwide chief executive, he will control Initiative's offices in the US and Canada, and oversee communications planning, buying and research operations.

Beavan joins Initiative from MediaVest in New York, where he was the executive vice-president and managing director.

Meanwhile, Initiative has won CBS's $130 million national media business following a pitch against OMD and the incumbent, Carat.

The review, which began at the start of the year, is the result of a number of structural changes at the media giant after CBS and Viacom split in January.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).