The World: New York - Insider's memoirs attack DDB's Bill Bernbach

Bill Bernbach, the legendary advertising figurehead and founder of DDB, has come under fire in a new book written by his agency's former PR director.

In Nobody's Perfect: Bill Bernbach And The Golden Age Of Advertising, the author, Doris Willens, accuses Bernbach of being an insecure individual who only rose to fame thanks to the talented creatives who worked under him.

The book criticises him for having no real interest in writing copy, and says that Bernbach was only comfortable when in familiar surroundings - a stark contrast from the reputation he had acquired as an ad industry revolutionary who was intent on breaking down barriers.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published