The World: New York - Interpublic and WPP acquire stake in Spot Runner

WPP and Interpublic Group have each acquired stakes in the internet-based advertising agency Spot Runner.

The agency, founded in 2004, offers a self-service system that allows businesses to cut both time and costs from the TV advertising production process - from commercial production to planning and buying.

WPP, who has bought a 3.2 per cent stake, will use its online platform to assist clients in targeting ads locally.

Sir Martin Sorrell (pictured), the chief executive of WPP, said: "Spot Runner's practical and cost-effective solutions are a great complement to our national capabilities. It will help our clients market at the most local level."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).