The World: New York - Juniper Park scoops $100m Quaker Oats account

Quaker Oats, the PepsiCo-owned food manufacturer, has handed its $100 million food and snacks advertising account to Juniper Park.

The agency, which already handles the brand's Quaker rice snacks and Near East side-dishes, was awarded the business without a pitch. It will now be responsible for working on the entire Quaker Oats range, including its Old Fashioned Quaker Oats brand and Cap'n Crunch.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).