The World: New York - Kodak calls review to consolidate media account

Kodak has called a review to consolidate its media planning and buying activities into one agency.

The review is understood to be a cost-saving exercise following discussions amid dwindling company fortunes and rising concerns over spending efficiencies. Kodak works with several media agencies, including Aegis' Carat and WPP's MindShare.

Although it has embraced the digital market, Kodak's core business has recently suffered with the decline of film use, as has its media budget.

According to Nielsen Monitor-Plus, Kodak's domestic media spend was $90 million in 2005, down from $205 million in 2002.

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