The World: New York - Lowe lands $80m Outback Steakhouse creative

Lowe New York has been appointed by Outback Steakhouse to handle the creative duties on its $80 million advertising account.

The agency beat Ogilvy & Mather, Y&R, McKinney and the incumbent, Kaplan Thaler Group, after the Australian-themed restaurant chain called a review of the business in August.

Lowe's New York chairman, Mark Wnek, confirmed that the agency had won the business. The brand spent around $82.3 million on measured media in 2007.

However OSI, the parent company of the Outback Steakhouse chain, has posted a $186 million loss in revenues for the first half of 2008.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).