The brands are expected to include Snickers, Whiskas and Dove chocolates.
As a result, BBDO will regain the Snickers brief in the US, having lost it to its Omnicom sister shop, TBWA\Chiat\Day, in 2006. Snickers is supported by an annual adspend of between $30 million and $40 million.
Meanwhile, TBWA is extending its creative tenure of Whiskas to non-US markets, including Latin America. It already handles the brand domestically.
Sapient's Nitro is likely to take over Dove in markets where TBWA currently handles it.