The World: New York - McCann scoops $175m Applebee's business

McCann Erickson in the US has captured the creative brief on the $175 million Applebee's restaurant chain account.

The win will be seen as a form of compensation for the network and its chief executive, John Dooner, having lost five Johnson & Johnson brands to other agencies earlier this month.

The business switches from DraftFCB, another Interpublic-owned network, which decided not to participate in the review. TBWA\Chiat\Day also contested the business.

Applebee's, which has been under fire from shareholders for poor management and share performance, is said to want a "younger, more energetic" positioning.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).