The World: New York - MindShare retains global Kodak media account

WPP's MindShare has retained the worldwide media planning and buying account for Kodak following a media consolidation review launched in August.

In addition, WPP's Neo@Ogilvy was awarded the digital business, dispatching the incumbent, Carat Fusion.

The review followed concerns over dwindling profits after digital technology caused a dramatic decline in film use, which was formally the core of Kodak's business. Kodak's domestic media spend fell from $205 million in 2002 to $90 million in 2005, according to TNS.

The creative business, which is handled by Ogilvy & Mather, was not included in the review.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).