The World: New York - NewsCorp takeover sparks WSJ ad sales shake-up

The Wall Street Journal is shaking up its ad sales operation in advance of its acquisition by News Corporation.

The aim is to create a hybrid team, with regional managers working across both print and digital.

Senior executives hope that the reorganisation will improve ad sales at the WSJ, whose print edition saw ad revenue fall by seven per cent in July. However, online ad revenue rose by 24 per cent.

The move comes as the US print publishers attempts to work out the best way of organising its sales teams to take account of the changing media landscape.

The WSJ estimates that advertisers who can be persuaded to use both print and digital platforms end up spending 20 per cent more.