The World: New York - NFL appoints Grey to handle branding campaign

The National Football League has appointed Grey New York to create a new branding initiative, as it looks to unite all of its marketing efforts behind a single brand campaign.

Grey won the task following a competitive pitch, and will aim to enhance the value of the NFL brand across a range of media.

Mark Waller, the senior vice-president of marketing and sales for the NFL, said: "Grey presented us with creative that promises to pay tribute to our sport and fans and resonate across media channels to further drive consumption to each of our properties."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).