The World: New York - O&M wins Johnson & Johnson Beijing Olympics brief

Johnson & Johnson has handed the creative brief for its sponsorship of the 2008 Beijing Olympics to Ogilvy & Mather.

The agency pitched against J&J's other roster shops McCann Erickson, Lowe, TBWA and JWT.

A spokesman for J&J said: "Ogilvy & Mather demonstrated that it has great understanding of the Chinese culture and will provide us with great creative and strategic ideas through a strong and supportive team. We look forward to working with it to strengthen the Johnson & Johnson brand through an integrated communications programme."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).