The World: New York - OMD appoints Alan Cohen as US chief executive

OMD has named the Initiative senior manager Alan Cohen as the chief executive of its US operation.

Cohen was the head of the West Coast operations at the Interpublic-owned Initiative, where he is credited with helping to attract key accounts including CBS and Lionsgate Films.

He will be based in Los Angeles and report to Page Thompson, the head of North American operations for Omnicom's OMD.

Thompson said: "His impressive record of winning over clients with innovative and breakthrough ideas is a perfect fit with OMD."

Richard Beaven, Initiative's worldwide chief executive, said: "Alan has been a key partner in establishing Initiative's position in the market over the last two years."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).