The World: New York - PepsiCo to stop making Pepsi Edge variant

PepsiCo has halted production of Pepsi Edge, the mid-calorie cola it launched last summer.

Consumer reaction to the drink, which boasted 50 per cent less sugar and was aimed at casual dieters, was poor. Research indicated many consumers didn't understand what the drink was or who it was aimed at.

The soft drinks company will now focus its advertising spend on Diet Pepsi and Pepsi One, the low-calorie drink aimed at men. Pepsi Edge will be removed from shelves by the end of the year.

Coca-Cola markets a rival to Pepsi Edge in C2. The company says it has no plans to cancel production of its mid-calorie cola, however.