The World: New York - Print and radio fare badly as total adspend falls

Advertising spend in the US plummeted by 14.3 per cent to $60.9 billion in the first half of 2009, according to the latest data released by TNS Media Intelligence.

Only two of the 19 media sectors measured posted growth during the period - internet display advertising and free-standing inserts increased thanks to the larger budgets of consumer packaged goods.

Among the poorly performing sectors were newspapers, magazines and radio, for which adspend fell by 24.2 per cent, 21 per cent and 24.6 per cent respectively over the period.

Meanwhile, TV adspend decreased by 10 per cent.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).