The World: New York - Publicis pulls plug on shopping site Honeyshed

Publicis Groupe is shutting down Honeyshed, its online shopping venture, just months after it began operating.

The initiative was the brainchild of Dave Droga and a partnership between his agency, Droga5, and the production house Smuggler. Publicis is reported to have backed the venture to the tune of about $25 million.

Honeyshed's aim was to reinvent the online shopping experience and make it more appealing to 18- to 35-year-olds.

Stephen Greifer, its chief executive, admitted the business challenges were bigger than anticipated, with advertisers retrenching and concentrating on proven communication routes.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).