The World: New York - R/GA's Rasmussen joins Bartle Bogle Hegarty

Bartle Bogle Hegarty has appointed Robert Rasmussen to the newly created position of executive creative director of innovation.

Rasmussen joins from R/GA, where he was the executive creative director on the agency's Nike account.

Before R/GA, Rasmussen worked as a creative director on Jet Blue at JWT in New York, and as a creative at Wieden & Kennedy, working on accounts including Coke, ESPN and Brand Jordan.

Rasmussen said: "When I started to explore BBH's recent work, I was amazed. They are a tight team with incredible insight and vision."