The World: New York - Survey condemns 'responsible drinking' efforts

US alcohol companies are doing such a poor job promoting responsible drinking that they should let somebody else take on the task, a new report states.

Georgetown University's Center for Alcohol Marketing and Youth claims that the companies' efforts are ineffective and underfunded, and that a public health organisation could better deploy the meagre budget.

The survey of alcohol TV advertising from 2001 to 2005 found that only around 2.1 per cent of the industry's $4.9 billion budget was actually being spent on responsible drinking ads, and that such ads were too buried by product ads to be effective.

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