The World: New York - Survey condemns 'responsible drinking' efforts

US alcohol companies are doing such a poor job promoting responsible drinking that they should let somebody else take on the task, a new report states.

Georgetown University's Center for Alcohol Marketing and Youth claims that the companies' efforts are ineffective and underfunded, and that a public health organisation could better deploy the meagre budget.

The survey of alcohol TV advertising from 2001 to 2005 found that only around 2.1 per cent of the industry's $4.9 billion budget was actually being spent on responsible drinking ads, and that such ads were too buried by product ads to be effective.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).