The World: New York - Three agencies vie for Expedia creative account

Expedia, the online travel agent, has reduced the amount of agencies vying for its creative account from six to three.

The brand has now shortlisted McCann Erickson New York, The Martin Agency and Arnold for the account, with final pitches taking place in either late July or early August.

The successful agency should then be appointed soon after.

Expedia first called a pitch for its creative account back in April.

Doner, the Michigan-based independent agency that had been the incumbent on the account since 2006, did not repitch for the business.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).