The World: New York - VF Corp reviews $110m media account

The US clothes manufacturer VF Corp is looking to consolidate its $110 million media account, which is spread across numerous shops, into a single agency.

Roster agencies involved in the review include Mediaedge:cia, Media Planning Group, OMD and Optimedia. It is unknown whether the manufacturer will be looking at any agencies not currently on the roster. Kim McMillon, a procurement officer for VF Corp, is overseeing the review.

VF Corp brands include Wrangler, Lee, The North Face and Nautica, among others.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).