The World: New York - VF Corp reviews $110m media account

The US clothes manufacturer VF Corp is looking to consolidate its $110 million media account, which is spread across numerous shops, into a single agency.

Roster agencies involved in the review include Mediaedge:cia, Media Planning Group, OMD and Optimedia. It is unknown whether the manufacturer will be looking at any agencies not currently on the roster. Kim McMillon, a procurement officer for VF Corp, is overseeing the review.

VF Corp brands include Wrangler, Lee, The North Face and Nautica, among others.

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