The agency will now handle the business in eight countries: France, Spain, Italy, Portugal, Greece, Belgium, The Netherlands and Luxembourg. The company already works with Goodyear Dunlop in the US.
Maria Luisa Francoli, the MPG chief executive, said: "This is an exciting win as it allows MPG to strengthen its relationship with worldwide leading brands." Meanwhile, John Domas, the former chief executive of Euro RSCG Warsaw, has joined MPG as the managing director of the global network.
He will work closely with country managers to decide the strategic direction and drive global growth.