The World: Paris - Publicis Groupe set to acquire Unilever's CRM arm

Publicis Groupe has reached an agreement to acquire Pour Tout Vous Dire, the Unilever subsidiary in charge of the multinational's customer relationship management programme.

Publicis said the deal would give it one of the four leading multi-brand CRM platforms in the consumer goods business in France.

Pour Tout Vous Dire was set up in 2001 to add value to 30 Unilever brands spanning beauty, hygiene, food products and other services. It covers more than five million households.

The deal includes a five-year service agreement under which Unilever has undertaken to keep its brands within Pour Tout Vous Dire.

Meanwhile, Publicis has pledged to expand the operation beyond its current scope and build its credentials.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).