World: Paris - Red Cell merges its Paris agencies

WPP's Red Cell network is merging its two Paris agencies, Steak/Red Cell and Les Ouvriers du Paradis/Red Cell.

The merged agency, Les Ouvriers/Red Cell, will incorporate two sub-brands: Les Ouvriers du Paradis, which specialises in beauty and luxury brands and will be creatively led by Herve Chandenat, and Les Ouvriers d'A Cote, which will concentrate on everyday brands under the leadership of Vincent Behaeghel.