WORLD: MY PORTFOLIO - Rob Leggat and Leigh Marling, Blue Source

When Rob Leggat and Leigh Marling met on the dance floor at the house club Shoom in 1988, little did they know that their chance encounter would lead to them creating the directing collective Blue Source.

The duo has been directing ads since 2002 and had a strong heritage of promos before that including films for Fat Boy Slim (Bird of Prey), Dirty Vegas (Days Go By), New Order (60 Miles Per Hour) and The Avalanches (Since I Left You). Their most recent spots were for Miles Calcraft Briginshaw Duffy's Travelocity campaign.

Commenting on the campaign's star, Alan Whicker, the pair say: "Because he's quite an old bloke, we had to be careful that it didn't become 'let's take the piss out of an old man'."

Leggat and Marling also directed the Lynx Pulse spot for Bartle Bogle Hegarty, which spawned the hit single Make Luv by Room 5.

"They gave us a lot of music options and we said: 'If you don't use this music, we won't do the ad.' There were also concerns that Tom (the main character) wasn't typically "Lynx", although he had the right combination of being a bit of a dork and physically confident."

Blue Source was also behind the T-Mobile spot "frisbee" by Saatchi & Saatchi. Inspired by a photo message from the beach, an office worker gets bored in a meeting and start chucking a clock around like a frisbee, an act that proves contagious. Blue Source says: "The essence of what Saatchis wanted to achieve was a sense of freedom. We had a tight storyboard and only two days to shoot. In the end, there was only one scene that didn't make it to the final cut."

Marling and Leggat have also worked on a Pizza Hut spot for Wieden & Kennedy Portland, which shows people breaking out in mild panic because they can't find cheese. The missing cheese then turns up inside the pizza crust. "People worrying about the absence of cheese is ridiculous, so we played it like a serious thing."

And to think, it might never have happened if it hadn't have been for that shuffle at Shoom.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).