The World: Prague - Czech parliament votes against increasing ad quota

Proposals to raise the amount of advertising screened by the Czech public TV broadcaster have been rejected by the country's parliament.

As a result, ads carried by Ceska Televize will continue to account for just 0.5 per cent of its broadcasting time.

The MP Petr Rafaj had proposed raising the share to 1 per cent, which has been allowed until the end of last year.

Jan Levora, the head of the Czech Brand Products Association, whose members include Coca-Cola, Danone and Nestle, claimed the move would keep TV ad costs high, because the country's two existing commercial stations, Nova and Prima, had created a duopoly.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).