The World: Prague - Czech parliament votes against increasing ad quota

Proposals to raise the amount of advertising screened by the Czech public TV broadcaster have been rejected by the country's parliament.

As a result, ads carried by Ceska Televize will continue to account for just 0.5 per cent of its broadcasting time.

The MP Petr Rafaj had proposed raising the share to 1 per cent, which has been allowed until the end of last year.

Jan Levora, the head of the Czech Brand Products Association, whose members include Coca-Cola, Danone and Nestle, claimed the move would keep TV ad costs high, because the country's two existing commercial stations, Nova and Prima, had created a duopoly.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).