The World: Prague - Leo Burnett wins Czech Airlines account

Czech Airlines (CSA) has hired Leo Burnett Prague to handle its advertising account following a seven-way pitch against Y&R, Ogilvy & Mather, BBDO, Euro RSCG, JWT and the incumbent agency, Zero.

Leo Burnett Prague has been briefed to develop a campaign to relaunch the airline later this year.

CSA accounts for more than half of all air-transport value sales in the Czech Republic. It is increasing its non-stop flights from Prague to Britain by 70 per cent in response to a growing demand for business travel.