The World: Prague - Lowe appointed to rebrand Jet's petrol stations

Lukoil, Russia's largest oil company, has hired Lowe to handle a rebranding campaign across Central and Eastern Europe and Belgium after a pitch.

The company has more than 5,400 petrol stations in 20 countries.

Lowe has been briefed to handle a campaign for all the existing Jet stations rebranded as Lukoil.

The assignment will led by the Lowe agency in Prague. Dominic Slade, the agency's managing director, said: "We're very excited about this new challenge and it is a testament to our strong offering to pan-European clients."

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