The World: Sao Paulo - DDB Brasil admits exaggerating 9/11 for WWF ad

DDB Brasil has admitted that it was responsible for creating an ad for the World Wildlife Fund featuring an exaggerated recreation of 9/11.

The campaign, which ran once in Sao Paulo and was entered into this year's Cannes Film Festival, showed a number of planes flying into the New York skyline, in an effort to highlight how much more catastrophic natural disasters, such as the 2005 tsunami, are than man-made ones, such as 9/11.

Chuck Brymer, DDB's global chief executive, has issued an apology.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).