The World: Sao Paulo - DDB Brasil admits exaggerating 9/11 for WWF ad

DDB Brasil has admitted that it was responsible for creating an ad for the World Wildlife Fund featuring an exaggerated recreation of 9/11.

The campaign, which ran once in Sao Paulo and was entered into this year's Cannes Film Festival, showed a number of planes flying into the New York skyline, in an effort to highlight how much more catastrophic natural disasters, such as the 2005 tsunami, are than man-made ones, such as 9/11.

Chuck Brymer, DDB's global chief executive, has issued an apology.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content