The World: Sao Paulo - Publicis Groupe in purchase of Tribal agency

Publicis Groupe has acquired Tribal, the Sao Paulo-based digital agency.

Tribal, which launched in 1998, specialises in a range of services including strategic brand planning, marketing analytics, web development and marketing technologies.

The agency's clients include Microsoft, Chrysler, Philips and Whirlpool.

The acquisition of Tribal is in line with the international roll-out of the Digitas global network, which Publicis Groupe acquired in 2006.

Laura Lang, the chairman and chief executive of Digitas, commented: "The acquisition of Tribal is key for strengthening our global operations and expanding the Digitas network in Latin America."


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).