The World: Seoul - TBWA lands Hyundai Card and Capital accounts

TBWA\Korea has been awarded the media planning and buying accounts for Hyundai Card and Hyundai Capital in a pitch which featured the incumbent, BBDO, and Publicis Welcomm.

Hyundai Card is the third-largest credit card business in Korea, behind Samsung's and LG's cards.

The accounts, estimated to be worth a combined $38 million, add to TBWA\Korea's Hyundai portfolio - the agency also handles the creative for Hyundai Card's M product.

Creative duties on Hyundai's S Card and Hyundai Capital are handled by Publicis Welcomm and White respectively.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).