The World: Shanghai - Beiersdorf retains Carat for Nivea and C-Bons

Beiersdorf, the global skincare company, has retained Carat as its media agency for its Nivea and C-Bons divisions.

Carat won the business following a competitive pitch against OMD and Mediaedge:cia.

The agency will handle all media activities across Beiersdorf's Chinese brands, which include Nivea and Eucerin in the skincare market and Maestro and Slek in the haircare and styling market.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).