The World: Shanghai - Dior appoints Energy Source

Dior has appointed the Chinese interactive agency Energy Source to handle its cosmetic account in China. The creative duties on the business were previously handled in-house.

Energy Source is working on a series of online and e-mail campaigns for the luxury label, targeting what Dior describes as "kidults" - adults over 28 who are still young at heart.

Energy Source also handles creative duties for Philips Mobile and Estee Lauder in China.

Dior recently opened a cosmetics store in Shanghai, only the third it has opened worldwide. It has also signed the Oscar-winning actress Charlize Theron to be the face of a print and TV campaign.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).