The World: Shanghai - Dior appoints Energy Source

Dior has appointed the Chinese interactive agency Energy Source to handle its cosmetic account in China. The creative duties on the business were previously handled in-house.

Energy Source is working on a series of online and e-mail campaigns for the luxury label, targeting what Dior describes as "kidults" - adults over 28 who are still young at heart.

Energy Source also handles creative duties for Philips Mobile and Estee Lauder in China.

Dior recently opened a cosmetics store in Shanghai, only the third it has opened worldwide. It has also signed the Oscar-winning actress Charlize Theron to be the face of a print and TV campaign.

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