The World: Shanghai - Lin joins Grey Global Group as Greater China chief

Steve Lin, the former chairman of JWT Taiwan, has joined the Grey Global Group as its Greater China chief executive.

The appointment comes as Grey considers setting up a wholly owned operation in China following a split with its joint-venture partner CITIC Guoan.

The company recently announced it would be ending its 14-year partnership with the WPP-owned network and forming a strategic alliance with Omnicom's DDB.

Lin, who was at JWT for nine years, replaces Dennis Wong. Wong joined last year to take up the reins from his predecessor, Viveca Chan, but left after just seven months in the role.

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