The World: Shanghai - Publicis Groupe lifts online offer with EmporioAsia

Publicis Groupe has bolstered its online marketing capabilities in the Far East with the acquisition of the Shanghai-based EmporioAsia.

The agency will be rebranded as EmporioAsia Leo Burnett and will continue to be headed by its chief executive, Vincent Kobler.

The 35-strong digital specialist, founded in 1999, has a client list that includes Hilton Hotels, China Eastern Airlines, Philips and ING bank.

Maurice Levy, the Publicis Groupe chairman, said: "The talent and expertise of EmporioAsia will help us maintain a leading edge in what is largely considered to be one of the most promising ad markets in the world."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).