The World: Shanghai - Publicis shops fight to keep Sony media business

ZenithOptimedia and Starcom are fighting to hold on to Sony's regional media business after the electronics company initiated a review into the effectiveness of regional and local media.

The company is considering a move away from using both agencies on a full-time basis and looking into a project-based approach at both local and regional level.

Both Publicis Groupe agencies have been in discussions in an attempt to provide Sony with a group-level solution that would allow the Zenith offshoot Equinox to hold on to the regional brief, while Starcom would handle local market accounts.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).