The World: Shanghai - VW lines up five for creative and strategic pitch

Volkswagen has called a review of creative and strategic advertising for a number of its models in China.

The automotive company has shortlisted Creative Juice, DDB China Group, Saatchi & Saatchi, Shanghai Advertising and Shanghai Adcorp to pitch for the business. The account will incorporate VW's Passat, Polo, Santana and Touran models, and an appointment is expected later this month.

At the same time, VW has called a pitch for its imported car account. DDB, DMB, Grey, Ogilvy & Mather and TBWA will all vie for the business.


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