The World: Singapore - Airline teams up with National Geographic

Singapore Airlines has announced a partnership with the National Geographic Channel and Mediaedge:cia to create a series of short films promoting the airline's lesser-known global destinations.

The campaign, entitled "24 hours", is a series of five vignettes that will portray 24 hours in the lives of the cities of Shanghai, Ho Chi Minh City, Melbourne, Cape Town and Zurich.

Young & Rubicam appoints former Batey head Mark Fong, the former chief executive of Batey Red Cell, has joined Young & Rubicam Singapore as its creative director to lead the agency's SingTel creative account. The appointment coincides with the launch of SingTel's 3G marketing campaign.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).