The account covers Asia, New Zealand and Australia.
The agency won the account in a final pitch against Young & Rubicam. The incumbents on the business were Saatchi & Saatchi, Ogilvy & Mather and Draft FCB.
The win is the network's second in the region in the space of three days after Gillette announced that it was moving its Asia-Pacific business into BBDO.
The pitch also included media duties, which were handed to Omnicom's OMD.