The World: Singapore - DSTA calls media pitch for 'total defence' brief

The Singapore Government's Defence Science and Technology Agency has called a media pitch for its "total defence" campaign.

The DSTA, an agency within the government's Ministry of Defence, has issued a tender document.

The "total defence" campaign aims to bring Singaporeans together to deal will national threats and challenges, including global terrorism or outbreaks of viruses such as Sars.

The campaign will kick off in 2010 and run for two years.

Until now, the DSTA has handled media planning and buying in-house.


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