The World: Singapore - Nike rejigs agency arrangements to add Fallon

Nike South-East Asia has ended its retainer with Ogilvy RedCard in favour of a project-based relationship with the WPP agency and the newly appointed Fallon Asia.

Tinaca Tsai, the Nike regional marketing manager, said Fallon would be charged with driving the creative strategy across Singapore, Malaysia, the Philippines and Indonesia.

He added that Fallon would also be involved in mapping out Nike's two-year marketing plans.

The brand's localisation business will continue to be handled by Kinetic in Singapore, M&C Saatchi in Malaysia and split between Ogilvy & Mather and Leo Burnett in the Philippines.