The World: Singapore - Saatchis wins ESPN business

Saatchi & Saatchi Sinapore has beaten JWT, UP BuzzBrand and Tequila to secure the creative duties for ESPN Star Sports.

The appointment marks a consolidation of the broadcaster's creative duties in Singapore - they had been handled by a number of agencies on a project basis. Saatchis has begun work on a campaign promoting ESPN's coverage of the English Premier League season.