World: Sofia - BTC hands Leo Burnett 110m Vivatel launch contract

The Bulgarian telecoms company BTC has awarded Leo Burnett the 110 million ad contract to launch its Vivatel brand, the company's new mobile service.

Burnett won the business in a four-way pitch that included the agencies Lowe, Kres and New Moment New Ideas.

The launch campaign will break next month, and the above-the-line creative will highlight the fact that Vivatel's arrival offers consumers a new choice in a market that was previously dominated by two service providers - M-Tel and Globul.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).