The World: Stockholm - Scholz & Friends wins tour operator business

The Swedish tour operator Fritidsresor has named Scholz & Friends Stockholm as the lead agency on its Scandinavian advertising account.

The appointment will see Scholz & Friends handling creative duties on Fritidsresor's winter sports brand Sportsresor and the cultural travel brand Tema in Sweden, Norway, Denmark and Finland.

Scholz & Friends will roll out work for Tema in the summer of 2005, with a winter sports-themed campaign for Sportsresor breaking in the autumn.

The Stockholm office is the most recent addition to the Scholz & Friends network and has a client list including Canal+ and Nike.

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