The World: Sydney - Agencies line up to vie for Freeview creative account

Freeview, the digital television platform, has called a pitch for its creative account in Australia.

M&C Saatchi, 303, McCann Worldgroup, Banjo and Razor Group & US have been invited to pitch for the business, with a result due by 20 March.

The successful agency will launch a creative campaign in April, to complement a 60-second teaser that was aired in November last year, which promoted the launch of the FTA consortium.

The consortium, which consists of five high-definition and ten standard-definition channels, have committed an estimated $50 million in donated airtime to promote the campaign.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).