The World: Sydney - Campaign Palace to handle Marie Claire relaunch

The publisher of Marie Claire has appointed The Campaign Palace in Sydney to handle advertising promoting the magazine's new format, which will be unveiled next month.

The revamped magazine will have a new size and design aimed at providing a point of difference and align it with the UK and French versions which have already adopted a similar format.

The magazine increased its monthly circulation to an average of 115,000 copies between July and December last year, according to ABC figures.

Meanwhile media analysts have suggested the newly launched Grazia will struggle to reach its goal of selling 80,000 copies a week in Australia.