The World: Sydney - Campaign Palace sets out overseas expansion plans

Australia's Campaign Palace is set to extend into Singapore, Thailand and New Zealand, and plans to have at least one new office up and running by the first half of next year.

Mark Mackay, who is stepping down as the chief executive of George Patterson Y&R Australia to become the national chief executive at Campaign Palace, hinted that the Campaign Palace brand could be rolled out further. "We'd love to do New York or London, but we want to get to first base, and first base for us is in our own back yard."

Earlier this year, Hamish McLennan, the Young & Rubicam global chief, described Campaign Palace as a "world-famous brand".


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