The World: Sydney - Carat retains £30m global media tourism account

Tourism Australia has retained the Aegis-owned Carat to handle its £30 million global media planning and buying business.

Carat Australia Media Services was awarded the business after pitching against Media Planning Group Australia. The statutory review was called in February.

Carat, which has held the account for the past three years, will now handle the business for a further three years.

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