The World: Sydney - Coca-Cola forced to correct ads that 'mislead'

Coca-Cola has been forced to run "corrective" ads in a number of Australian newspapers to clear up controversy surrounding its "myth-busting" campaign.

Last year, the brand ran a campaign that sought to dispel the notion that drinking Coca-Cola makes a person fat, rots teeth and is full of caffeine.

However, the Australian Competition and Consumer Commission took offence and its chairman, Graeme Samuel, said: "Coca-Cola's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).