The World: Sydney - Disney to pitch media business after Mindshare split

Disney is set to launch a review of its AUS$25 million Australian media business after splitting with Mindshare.

The entertainment giant is expected to part company with Mindshare when the contract between the two expires at the end of the year.

The business is likely to be contested by Starcom, Disney's agency in the US, and Carat, which handles its account in Europe.

Mark McCraith, the head of client leadership at Mindshare, which has held the business for 11 years, said: "We are proud of what we have achieved together."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).