The World: Sydney - Disney slams 'Snow White' parody for Jamieson

Jamieson's Raspberry Ale, the alcoholic drink brand, has come under fire from Walt Disney after it released a controversial ad campaign parodying the company's "Snow White" character.

The campaign, created by The Foundry, featured a character called "Ho White", who was shown lying in bed alongside seven dwarfs, who have names such as Randy, Smarmy, Ugly and Filthy.

Ho White is also shown smoking a cigarette, and a viral talks about her drinking experiences and attempts to pull sickies from work.

The campaign drives consumers to www.anythingbutsweet.com.au, and aims to portray the brand as a risque drink.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).